A New Look for Concept II

A Preview into the Redesigned Concept-II.com

Concept II Blog Post


At Concept II, the experience for our customers is everything. That’s why we’ve updated the look of our brand and website to better reflect the projects and services from Concept II that you have come to know and love. We invite you to explore the new way to interact with our 50+ years of design-build work in the Rochester area. New pages, navigation, imagery and brand elements come together to inspire your next project as you take a deep dive into our luxury design projects, renovation knowledge and home expertise.

Like any residential home professional, our projects often take months (and sometimes even years) to complete as we fine tune every last detail. This year, we embarked on a different type of project - to revamp Concept-II.com in a way that was more useful for our new and returning clients. The new Concept-II.com is full of beautiful imagery and engaging content that will help you make more informed decisions for your own home. Explore the updates we’ve made below - or click around and start to get inspired!


We often say we are in the picture business. We know that before anyone steps foot in our showroom, they begin doing their research on their own. From Pinterest boards to Instagram reels, we all save ideas either mentally, physically or both! Clients often have a general idea of the look and feel they want for their new space, and spend countless hours looking for the right photo to catpure and convey their thoughts.

In our updated website, we wanted to put inspirational photos front and center. Whether past projects of ours, up-close product shots or available options from our exclusive vendors, we worked to provide a wide-range of photography that crosses over many different types of homes, styles and color palettes to help you find something to anchor your thoughts around. Explore the photography throughout the entire site, or dive deeper into each of our completed projects through our enhanced prject portfolio section. Sometimes dreaming what’s possible can start with looking at existing photos and determining what you like (or maybe don’t like) about a space to then you can build upon that to create your own.


After more than 50 years in the business, we’ve learned a thing or two. And, we like to share that knowledge with you, to help you make informed decisions throughout your entire home remodeling process. With the updated Concept-II.com, we strive to provide valuable content and resources through our product pages, and especially our blog posts. Each post now and in the future will focus on helpful topics for you to reference back to, as needed.

Our process for creating this conent starts with identifying the topics and trends on homeowner’s minds. We then we sit down with our team of experts to uncover special tips and details that would be most helpful. From veteran installers that have been with us since the inception of our business to experienced designers who come from a variety of backgrounds in decor, fashion and retail - our team provides an exclusive look into the important details that should be considered to help guide you every step of the way.


A key objective of the new site was to highlight many of the great products and parnterships that we have to offer. We take pride in our curated selection of quality products that are built to last for your home and wanted a better way to showcase them to you. We also are extremely humbled by the dozens of industry trade professionals that choose to partner with us to best serve their clients. Our local partnerships and expansive product portfolio have set us apart over the years, and we continue to build upon it to bring ony the best materials and services to your home.


There are multiple ways in which we work with clients - from our 3 distinct lines of business to supplying materials, partnering with the trade and installing - it is a lot to understand. That’s why we made it easier to explore the various ways in which we help clients and how our design process work. Now, you can see right on Concept-II.com what to expect and how it can best work with your situation and home. Already have a contractor, no problem. Looking for help from start to finish - we’ve got you covered. Shopping just for the materials? Whatever your need is, we can help you, or guide you to a local home professional that can.


We hope you enjoy the new digital face of Concept II and find what you are looking for. Remember to check back often as we are constantly adding new content and videos to better serve you. And as always, if you don’t find what you are looking for, call or stop into our showroom. We’d love to help you!