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The Concept II Way
Concept II is a premier kitchen, bath, tile, and closet design company. Our engaging creative process, exclusive product lines, expert installation, and thorough customer service have distinguished us among a diverse list of clients and within the industry itself.
Located in Rochester, New York, we’re proud to be a destination not only for homeowners, but for architects, tradespeople, and designers from around the country seeking inspiration and unique results. Contact us today to schedule a visit to our award winning showroom of numerous kitchen, bath, tile, and closet displays featuring products and styles you can’t find anywhere else but with Concept II.
What We Do
Custom Kitchens and Baths
Our Design Process
The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.Explore Your Options
Cabinetry + Appliances
As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.Explore Your Options
Full Service Installation
We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.Explore Your Options
Concept II Kitchen and Bath
Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.
Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.
Read More Reviews
Deborah Roides Interior Design 5/5
“Concept II is an excellent resource for tile. Deb is a pleasure to work with and always has great ideas and very knowledgeable about the product. I have used Concept II for several clients and they are always willing to work with the client's budget and have a fantastic design. The product always arrives in a timely manner and the results are always superb!I have also used them for a LED source for under cabinet lighting and the service and knowledge was excellent!”
Duane Beckett 5/5
“Concept II not only helped me get through the endless options of tile, they saw my vision and guided me to a look that guests still rave over. Great group of people who know their stuff!!”
Nicole DeBraal 5/5
“I can't say enough about how wonderful and helpful Concept II was to work with. They were with me every step of the way and advised on the style/color but also the appropriate size for space, layout/design (ie. soldier, off set, diagonal, herringbone. etc), did drawings for contractor, and helped tie it in with all the finishes in each room. I went to two other tile stores and they were somewhat helpful with color/style...but nothing beyond...I left very overwhelmed. I used Concept II on 3 baths and a kitchen. There is no doubt they do amazing things with gobs of money...but I think the true test is a small space with a limited budget. My sons' bath is 5'x7' and they came up with an extremely economical solution that is stylish and timeless...I absolutely love it and so does he!”
TJ & Molly Shepard 5/5
“We used Concept II for a simultaneous kitchen and master bath renovation. It was a fairly large project as both rooms were torn completely down to the studs, including the ceilings. Concept II did the design jointly with an interior decorator we'd used previously. Their team installed new plumbing, electrical and mechanicals where needed. We couldn't be happier, and I can't say enough about working with them. Everyone in their organization is professional, knowledgable and helpful. They were on budget and finished the project before their original timeline projections. I always felt like their employees respected my time, my money, and my property. Their level of organization is really what stood out to me. There were a lot of moving parts and items to be ordered, and it was all done correctly and on time. We would use their services again in the future. I have absolutely no reservations about recommending that someone consider using Concept II's services. SEE FULL JOB HERE”
Patrice Mitchell 5/5
“We hired Concept II upon recommendation of our neighbors, who had redone their kitchen and a bathroom. Karen, our very competent and unflappable designer at Concept II, helped us plan a complete renovation of our master bathroom and then our kitchen. The whole process was amazingly easy. Karen was extremely helpful with her ideas and also willing to make adjustments when we requested them. She was very organized. All the materials were always delivered when they were needed, and we never had any delays. As a matter of fact, both projects took only about three or four weeks each. Friends were surprised by how smoothly everything went. The workers were so nice that I actually missed them when they were gone!”
Inspiration & Ideas
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Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.
Concept II is one of the country’s premier kitchen, bath, and closet design studios.Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.
Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.
Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.
Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.