The Concept II Way
Who We Are
Concept II is one of the country’s premier kitchen and bath design showroom. Located in Rochester, New York, Concept II has distinguished itself among the industry with an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project. Concept II’s award winning showroom has kitchen, bath, closet, and tile displays featuring unique products, most of which are exclusive to Concept II. We are a destination not only for homeowners, but for architects and designers from around the country.
What We Do
Custom Kitchens and Baths
Our Design Process
The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.Learn More
Cabinetry + Appliances
As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.Learn More
Full Service Installation
We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.Learn More
"We don't sell cabinets, we sell kitchens."
Meet Our Team
Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.
Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.
Concept II Projects
Read More Reviews
David & Amy Fisher 5/5
“Our first experience with Concept II was when they remodeled our kitchen. We were so pleased with the experience we have had them remodel our master bath, guest bath and laundry room. The kitchen project was in 2010, with the next project in 2014 being the master bath and laundry room and the last project in 2015 with the guest bath. The entire staff is a joy to work with! They are all professional yet very personal and very customer oriented. For all the projects they asked what we wanted - style, colors, fixtures etc. and came back with samples of all materials and designs that absolutely met our expectations. I still walk into the kitchen, master bath, guest bath and even the laundry room and say "wow"! I don't think I'll ever be able to live in a house without having Concept II doing the work in the kitchen and baths. The only disappointment is that we have no more projects for them to do for us!”
Deborah Roides Interior Design 5/5
“Concept II is an excellent resource for tile. Deb is a pleasure to work with and always has great ideas and very knowledgeable about the product. I have used Concept II for several clients and they are always willing to work with the client's budget and have a fantastic design. The product always arrives in a timely manner and the results are always superb!I have also used them for a LED source for under cabinet lighting and the service and knowledge was excellent!”
Mary Brainard 5/5
“Beautiful. Showroom. Up to date on all the latest designs, materials and appliances. They completed the most gorgeous butlers pantry and bathrooms for me. They were there when I had questions and they completed on time and budget. Great to work with. I would recommend without hesitation.”
Larry & Ester Creswell 5/5
“We had our master bath plus laundry/mud room remodeled. We found Concept II to be helpful and patient, knowledgeable, has great products, and has an exceptional friendly staff that goes far beyond their job description. It was an exciting wonderful experience”
Thomas & Judith Dubois 5/5
“We completely gutted our kitchen and updated it. The designer listened to what was important to us and incorporated it into the design. The work was custom and high end. The construction was top notched and we have not had any problems in the year since remodeling. The design staff was creative with great ideas and suggestions. The project was fun to do and we are very pleased.”
Inspiration & Ideas
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There is no shortage to how creative homeowners can get when it comes to working with tile. And of the many ways to transform the look and feel of our homes’ interiors, installing a new tub surround is one of the most fun and rewarding projects of them all. This, of course, begs th...Read More
For those who take the allure and appeal of their home more seriously than most, it goes without saying that run-of-the-mill tile products and design services simply won’t cut it. At Concept II in Rochester, we understand the need to work with experts and professionals with the insi...Read More
Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.
Concept II is one of the country’s premier kitchen, bath, and closet design studios.Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.
Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.
Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.
Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.