The Concept II Way

Who We Are

Concept II is one of the country’s premier kitchen and bath design showroom. Located in Rochester, New York, Concept II has distinguished itself among the industry with an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project. Concept II’s award winning showroom has kitchen, bath, closet, and tile displays featuring unique products, most of which are exclusive to Concept II. We are a destination not only for homeowners, but for architects and designers from around the country.

What We Do

Custom Kitchens and Baths

Our Design Process

The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.

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Cabinetry + Appliances

As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.

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Full Service Installation

We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.

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"We don't sell cabinets, we sell kitchens."

Meet Our Team

Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.

Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.

Concept II Projects

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Closets

Kitchens

Baths

Customer Reviews

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TJ & Molly Shepard 5/5
“We used Concept II for a simultaneous kitchen and master bath renovation. It was a fairly large project as both rooms were torn completely down to the studs, including the ceilings. Concept II did the design jointly with an interior decorator we'd used previously. Their team installed new plumbing, electrical and mechanicals where needed. We couldn't be happier, and I can't say enough about working with them. Everyone in their organization is professional, knowledgable and helpful. They were on budget and finished the project before their original timeline projections. I always felt like their employees respected my time, my money, and my property. Their level of organization is really what stood out to me. There were a lot of moving parts and items to be ordered, and it was all done correctly and on time. We would use their services again in the future. I have absolutely no reservations about recommending that someone consider using Concept II's services. SEE FULL JOB HERE”

Larry & Ester Creswell 5/5
“We had our master bath plus laundry/mud room remodeled. We found Concept II to be helpful and patient, knowledgeable, has great products, and has an exceptional friendly staff that goes far beyond their job description. It was an exciting wonderful experience”

Joe & Sarah Loverdi 5/5
“There isn't a day that goes by that my wife and I am not thankful and appreciative of the highest quality craftsmanship that Ross and his team did for us on our home. The attention to detail was meticulous, communication skills were outstanding, they did what they said they were going to do on time, were clean, and on the numbers discussed. They started out doing a large kitchen and four baths and the quality was so exceptional it rolled into a master bathroom , dining room furniture, hutches, children's art room, master bedroom walnut closets and now an outrageous wet bar. They rolled with all the add orders and knocked them out of the park. What's really special about concept two is they treat you like you are special member of their family, you can't help but love these guys and want to refer your family and friends to share this rare exceptional experience in this field!!! SEE FULL JOB HERE”

David & Amy Fisher 5/5
“Our first experience with Concept II was when they remodeled our kitchen. We were so pleased with the experience we have had them remodel our master bath, guest bath and laundry room. The kitchen project was in 2010, with the next project in 2014 being the master bath and laundry room and the last project in 2015 with the guest bath. The entire staff is a joy to work with! They are all professional yet very personal and very customer oriented. For all the projects they asked what we wanted - style, colors, fixtures etc. and came back with samples of all materials and designs that absolutely met our expectations. I still walk into the kitchen, master bath, guest bath and even the laundry room and say "wow"! I don't think I'll ever be able to live in a house without having Concept II doing the work in the kitchen and baths. The only disappointment is that we have no more projects for them to do for us!”

Stewart & Barbara Agor 5/5
“Concept II did an outstanding job in the renovation of our bathroom. Derek worked with us on design, listening carefully to what we thought we wanted, guiding us through selection of fixtures and colors, and gently steering us away from some of our original ill-conceived notions. The remodeler did his job professionally and carefully, with a focus on quality all the way and with the flexibility to incorporate suggestions---ours and his own---as we went along. The result is that a very small bathroom now has a bright, attractive, open feeling, making it seem roomer than it really is. As part of the renovation, we installed some Toto products, rightly known for their high quality. Over a year after the project was complete, a problem arose with one of them. Ross---the owner of Concept II---guided us toward a resolution and stood ready to help in any way he could. And Toto itself gave us outstanding support, even though the product's warranty period had expired.”

 

Inspiration & Ideas

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The Difference Our Expert Interior Designers Make

For those who take the allure and appeal of their home more seriously than most, it goes without saying that run-of-the-mill tile products and design services simply won’t cut it.  At Concept II in Rochester, we understand the need to work with experts and professionals with the insi...

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A Custom European Kitchen for a Modern Rochester Home

Concept II and Leslie Cordaro of Design Associates were tasked with creating a kitchen to suit this stunning Modern Style home. Built by architect Cyril T. Tucker in 1954, this house is not only located in an ideal spot, it is uniquely designed. Pulling in the driveway feels like pulling up to a hou...

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Visit Our Showroom

CONCEPT II
349 W. Commercial St, Ste 1560
East Rochester, NY 14445

Located in the Piano Works Mall
585-203-1272

Tour The Showroom

Contact Us

Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.

Concept II is one of the country’s premier kitchen, bath, and closet design studios. Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.

Closets

Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.

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Kitchens + Baths

Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.

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Tile

Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.

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