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The Concept II Way
Concept II is a premier kitchen, bath, tile, and closet design company. Our engaging creative process, exclusive product lines, expert installation, and thorough customer service have distinguished us among a diverse list of clients and within the industry itself.
Located in Rochester, New York, we’re proud to be a destination not only for homeowners, but for architects, tradespeople, and designers from around the country seeking inspiration and unique results. Contact us today to schedule a visit to our award winning showroom of numerous kitchen, bath, tile, and closet displays featuring products and styles you can’t find anywhere else but with Concept II.
What We Do
Custom Kitchens and Baths
Our Design Process
The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.Explore Your Options
Cabinetry + Appliances
As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.Explore Your Options
Full Service Installation
We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.Explore Your Options
Concept II Kitchen and Bath
Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.
Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.
Read More Reviews
Joe & Sarah Loverdi 5/5
“There isn't a day that goes by that my wife and I am not thankful and appreciative of the highest quality craftsmanship that Ross and his team did for us on our home. The attention to detail was meticulous, communication skills were outstanding, they did what they said they were going to do on time, were clean, and on the numbers discussed. They started out doing a large kitchen and four baths and the quality was so exceptional it rolled into a master bathroom , dining room furniture, hutches, children's art room, master bedroom walnut closets and now an outrageous wet bar. They rolled with all the add orders and knocked them out of the park. What's really special about concept two is they treat you like you are special member of their family, you can't help but love these guys and want to refer your family and friends to share this rare exceptional experience in this field!!! SEE FULL JOB HERE”
Bruce Hankin 5/5
“We had an outstanding experience with Concept II from the design phase in their state-of-the-art showroom, through construction, to completion. Especially remarkable, was the superb level of craftsmanship, attention to fine detail, and completion of the entire project according to timeline. We were amazed to have such a pleasant, knowledgable crew in our home. Throughout the renovation, all members of the Concept II team practiced incredible cleanliness and respect for our home. Literally, there was absolutely no disruption to our everyday life! We highly recommend Concept II to anyone interested in having amazing, extraordinary, custom designed kitchen and bath renovation. SEE FULL JOB HERE”
Sharon Sayers 5/5
“Dear Ross, Today I cooked two meals in the new kitchen. Lots to get used to, but fun. After 5 weeks of putting up with the mess, grime, and inconvenience of having the work done, I thought you might appreciate some remarks on how I found it to work with Concept II. You have customer service down to a science. Here are the things I REALLY appreciated, and, believe me, I have worked with many contractors over the years. #1 is the prompt attention I received to every communication I made throughout the process. You returned my calls immediately and addressed whatever it was I was calling about. I never felt "put off" or less than top priority. This applies to you, Rick and Aaron. The work started each day on time, and if it didn't, I was told in advance and given the reason why. Every day I was told what was on the agenda to accomplish that day. Here's a BIG one! I was never treated like a girl. Every worker, but especially Rick and Aaron, explained in detail what they were doing and why. No one assumed that I didn't have the intelligence or know-how to understand plumbing, electrical work, roofing, etc. I have run into a lot of that. Recently I was working with someone who was doing work on my cottage and I was asking perfectly intelligent questions. He said, "This is like trying to explain something to my wife." Your people would never have made such a thoughtless statement. The work was beautifully done. My neighbor is an interior decorator. He texted me after coming over during the rebuilding of the wall to say the work was "flawless." I really like that you are so upfront about money. You explained to the penny what it would cost and itemized everything, the usual approach is to give a ballpark figure and then it spirals (always upward from there). When I mentioned you to a lot of people, the response was that you were expensive. True enough, but so am I in my profession, and I know that when I finish, my clients got so much more for their money and paid the same if not less than if they had hired someone else. That brings me around to Rick. I have known only one other contractor in my life who could tackle a problem with such amazing creativity and resolve it. He is ingenious! I watched him tackle more than one problem. He grabs a ruler and starts measuring spaces, spouting off numbers like the pro he is. He takes everything I say seriously and sets about doing what I want. He is priceless, I will miss him. The kitchen is beautiful and I have already recommended Concept II to several people. You are the absolute best.”
Jack Splash's Backsplashes and Floors 5/5
“Concept II has become a great friend to my business as they provide my clients an outstanding selection with lots of exclusive lines and excellent customer service. No job is too small, and no challenge is too great. Each project is given individualized attention by their designers providing an exciting experience in what can sometimes be a very stressful process. In our line of work, reputation is everything, and referrals are tough to give. I can confidently refer people to the folks at Concept II and know that they will be taken care of.”
Deborah Roides Interior Design 5/5
“Concept II is an excellent resource for tile. Deb is a pleasure to work with and always has great ideas and very knowledgeable about the product. I have used Concept II for several clients and they are always willing to work with the client's budget and have a fantastic design. The product always arrives in a timely manner and the results are always superb!I have also used them for a LED source for under cabinet lighting and the service and knowledge was excellent!”
Inspiration & Ideas
View All Articles
When we think about custom cabinetry, one of the first and most understandable visions that comes to mind is a beautiful, well-organized kitchen. And while cabinets are clearly the cornerstone of any kitchen remodeling project, it only scratches the surface when it comes to how they can be inco...Read More
At Concept II in Rochester, we love helping homeowners come up with clever ways to improve the look and feel of their homes. But as we all know, home remodeling can be pricey and time consuming depending on the nature and complexity of your specific project. Fortunately, there’s no...Read More
Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.
Concept II is one of the country’s premier kitchen, bath, and closet design studios.Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.
Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.
Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.
Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.