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The Concept II Way
Concept II is a premier kitchen, bath, tile, and closet design company. Our engaging creative process, exclusive product lines, expert installation, and thorough customer service have distinguished us among a diverse list of clients and within the industry itself.
Located in Rochester, New York, we’re proud to be a destination not only for homeowners, but for architects, tradespeople, and designers from around the country seeking inspiration and unique results. Contact us today to schedule a visit to our award winning showroom of numerous kitchen, bath, tile, and closet displays featuring products and styles you can’t find anywhere else but with Concept II.
What We Do
Custom Kitchens and Baths
Our Design Process
The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.Explore Your Options
Cabinetry + Appliances
As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.Explore Your Options
Full Service Installation
We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.Explore Your Options
Concept II Kitchen and Bath
Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.
Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.
Read More Reviews
Steve & Vicki Burns 5/5
“We could not be more pleased with our beautiful new kitchen that was designed and installed by Concept II. The total renovation of our kitchen was completed on time and within budget. In the early design process, Concept II listened to what we wanted and together we developed a great kitchen. Our work was completed under the direction of Jim Krause, a general contractor in Fairport, NY, who is outstanding. The renovation went exactly as planned. It has been a pleasure to work with the entire team and we highly recommend them. Ted Fox, the Concept II cabinet installer, deserves special mention as he is one of the most meticulous workers we have seen. SEE FULL JOB HERE”
Phil Nash & George Schutt 5/5
“We have had two major renovations done at our town home by Concept II: a bathroom and the kitchen. We are very pleased with both. The bathroom work required very meticulous preparation of the entire room framing to assure exact installation of some 1-inch glass tiles. If the room were not perfectly square, the edge lines would not be straight. Concept II planners and craftsmen delivered a perfect job in this operation. The project also required installation of a through-the-roof sun tunnel for added light in the windowless room. Again, a perfect job. Neat installation and no leaks, even after 5- years. The kitchen renovation actually involved two rooms. The old cabinetry was moved to a finished area of the basement (Concept II also finished the area). Cabinetry was carefully handled so that the newly fitted basement area is very attractive. The kitchen was stripped to the studs, new wiring was added for new lighting, some HVAC ducts required relocating, and the old tile flooring was removed. The new appliances, cabinetry, drywall, granite counters, and new flooring were all installed to perfection. Concept II kept to schedule and created minimum disruption during these projects. We will certainly invite their input, ideas and participation in any future remodeling/renovation work at our home.”
Jack Splash's Backsplashes and Floors 5/5
“Concept II has become a great friend to my business as they provide my clients an outstanding selection with lots of exclusive lines and excellent customer service. No job is too small, and no challenge is too great. Each project is given individualized attention by their designers providing an exciting experience in what can sometimes be a very stressful process. In our line of work, reputation is everything, and referrals are tough to give. I can confidently refer people to the folks at Concept II and know that they will be taken care of.”
Dee Palmeri 5/5
“Concept II has done three major renovations to our homes in the last twenty years. Each project was done with great skill, professionalism and timeliness. They offer an extensive line of great products and their very tasteful showroom displays a great selection of styles to help in the decision making process. The staff is knowledgeable and professional. Great effort is given to all requests and needs of the consumer. I recommend anyone that needs a company to do a new build or renovation Concept II knowing they will not be disappointed. SEE FULL JOB HERE”
Nicole DeBraal 5/5
“I can't say enough about how wonderful and helpful Concept II was to work with. They were with me every step of the way and advised on the style/color but also the appropriate size for space, layout/design (ie. soldier, off set, diagonal, herringbone. etc), did drawings for contractor, and helped tie it in with all the finishes in each room. I went to two other tile stores and they were somewhat helpful with color/style...but nothing beyond...I left very overwhelmed. I used Concept II on 3 baths and a kitchen. There is no doubt they do amazing things with gobs of money...but I think the true test is a small space with a limited budget. My sons' bath is 5'x7' and they came up with an extremely economical solution that is stylish and timeless...I absolutely love it and so does he!”
Inspiration & Ideas
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At Concept II in Rochester, we love helping homeowners come up with clever ways to improve the look and feel of their homes. But as we all know, home remodeling can be pricey and time consuming depending on the nature and complexity of your specific project. Fortunately, there’s no...Read More
With the colder weather officially here and a New Year just around the corner, it’s no surprise that many homeowners throughout Western NY are already in the process of planning their winter remodeling projects. If your plans include making that long-desired dream bathroom or chef’...Read More
Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.
Concept II is one of the country’s premier kitchen, bath, and closet design studios.Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.
Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.
Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.
Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.