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The Concept II Way
Concept II is a premier kitchen, bath, tile, and closet design company. Our engaging creative process, exclusive product lines, expert installation, and thorough customer service have distinguished us among a diverse list of clients and within the industry itself.
Located in Rochester, New York, we’re proud to be a destination not only for homeowners, but for architects, tradespeople, and designers from around the country seeking inspiration and unique results. Contact us today to schedule a visit to our award winning showroom of numerous kitchen, bath, tile, and closet displays featuring products and styles you can’t find anywhere else but with Concept II.
What We Do
Custom Kitchens and Baths
Our Design Process
The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.Explore Your Options
Cabinetry + Appliances
As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.Explore Your Options
Full Service Installation
We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.Explore Your Options
Concept II Kitchen and Bath
Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.
Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.
Read More Reviews
Nicole DeBraal 5/5
“I can't say enough about how wonderful and helpful Concept II was to work with. They were with me every step of the way and advised on the style/color but also the appropriate size for space, layout/design (ie. soldier, off set, diagonal, herringbone. etc), did drawings for contractor, and helped tie it in with all the finishes in each room. I went to two other tile stores and they were somewhat helpful with color/style...but nothing beyond...I left very overwhelmed. I used Concept II on 3 baths and a kitchen. There is no doubt they do amazing things with gobs of money...but I think the true test is a small space with a limited budget. My sons' bath is 5'x7' and they came up with an extremely economical solution that is stylish and timeless...I absolutely love it and so does he!”
Dee Palmeri 5/5
“Concept II has done three major renovations to our homes in the last twenty years. Each project was done with great skill, professionalism and timeliness. They offer an extensive line of great products and their very tasteful showroom displays a great selection of styles to help in the decision making process. The staff is knowledgeable and professional. Great effort is given to all requests and needs of the consumer. I recommend anyone that needs a company to do a new build or renovation Concept II knowing they will not be disappointed. SEE FULL JOB HERE”
Stewart & Barbara Agor 5/5
“Concept II did an outstanding job in the renovation of our bathroom. Derek worked with us on design, listening carefully to what we thought we wanted, guiding us through selection of fixtures and colors, and gently steering us away from some of our original ill-conceived notions. The remodeler did his job professionally and carefully, with a focus on quality all the way and with the flexibility to incorporate suggestions---ours and his own---as we went along. The result is that a very small bathroom now has a bright, attractive, open feeling, making it seem roomer than it really is. As part of the renovation, we installed some Toto products, rightly known for their high quality. Over a year after the project was complete, a problem arose with one of them. Ross---the owner of Concept II---guided us toward a resolution and stood ready to help in any way he could. And Toto itself gave us outstanding support, even though the product's warranty period had expired.”
David & Amy Fisher 5/5
“Our first experience with Concept II was when they remodeled our kitchen. We were so pleased with the experience we have had them remodel our master bath, guest bath and laundry room. The kitchen project was in 2010, with the next project in 2014 being the master bath and laundry room and the last project in 2015 with the guest bath. The entire staff is a joy to work with! They are all professional yet very personal and very customer oriented. For all the projects they asked what we wanted - style, colors, fixtures etc. and came back with samples of all materials and designs that absolutely met our expectations. I still walk into the kitchen, master bath, guest bath and even the laundry room and say "wow"! I don't think I'll ever be able to live in a house without having Concept II doing the work in the kitchen and baths. The only disappointment is that we have no more projects for them to do for us!”
Mary Brainard 5/5
“Beautiful. Showroom. Up to date on all the latest designs, materials and appliances. They completed the most gorgeous butlers pantry and bathrooms for me. They were there when I had questions and they completed on time and budget. Great to work with. I would recommend without hesitation.”
Inspiration & Ideas
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At Concept II in Rochester, we love helping homeowners come up with clever ways to improve the look and feel of their homes. But as we all know, home remodeling can be pricey and time consuming depending on the nature and complexity of your specific project. Fortunately, there’s no...Read More
With the colder weather officially here and a New Year just around the corner, it’s no surprise that many homeowners throughout Western NY are already in the process of planning their winter remodeling projects. If your plans include making that long-desired dream bathroom or chef’...Read More
Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.
Concept II is one of the country’s premier kitchen, bath, and closet design studios.Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.
Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.
Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.
Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.