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The Concept II Way
Concept II is a premier kitchen, bath, tile, and closet design company. Our engaging creative process, exclusive product lines, expert installation, and thorough customer service have distinguished us among a diverse list of clients and within the industry itself.
Located in Rochester, New York, we’re proud to be a destination not only for homeowners, but for architects, tradespeople, and designers from around the country seeking inspiration and unique results. Contact us today to schedule a visit to our award winning showroom of numerous kitchen, bath, tile, and closet displays featuring products and styles you can’t find anywhere else but with Concept II.
What We Do
Custom Kitchens and Baths
Our Design Process
The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.Explore Your Options
Cabinetry + Appliances
As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.Explore Your Options
Full Service Installation
We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.Explore Your Options
Concept II Kitchen and Bath
Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.
Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.
Read More Reviews
Larry & Ester Creswell 5/5
“We had our master bath plus laundry/mud room remodeled. We found Concept II to be helpful and patient, knowledgeable, has great products, and has an exceptional friendly staff that goes far beyond their job description. It was an exciting wonderful experience”
Gary & Gail Smith 5/5
“The contractor we hired to completely overhaul and update two bathrooms uses Concept II for planning and materials. We could not have been more pleased with the experience. We worked with Karen at Concept II and she went above and beyond to make sure we had a clear vision of what we wanted our bathrooms to look like. She was able to provide us with the plans, the hardware, the tile and even the color of the paint for the walls and still keep us under budget.”
Steve & Vicki Burns 5/5
“We could not be more pleased with our beautiful new kitchen that was designed and installed by Concept II. The total renovation of our kitchen was completed on time and within budget. In the early design process, Concept II listened to what we wanted and together we developed a great kitchen. Our work was completed under the direction of Jim Krause, a general contractor in Fairport, NY, who is outstanding. The renovation went exactly as planned. It has been a pleasure to work with the entire team and we highly recommend them. Ted Fox, the Concept II cabinet installer, deserves special mention as he is one of the most meticulous workers we have seen. SEE FULL JOB HERE”
Joe & Sarah Loverdi 5/5
“There isn't a day that goes by that my wife and I am not thankful and appreciative of the highest quality craftsmanship that Ross and his team did for us on our home. The attention to detail was meticulous, communication skills were outstanding, they did what they said they were going to do on time, were clean, and on the numbers discussed. They started out doing a large kitchen and four baths and the quality was so exceptional it rolled into a master bathroom , dining room furniture, hutches, children's art room, master bedroom walnut closets and now an outrageous wet bar. They rolled with all the add orders and knocked them out of the park. What's really special about concept two is they treat you like you are special member of their family, you can't help but love these guys and want to refer your family and friends to share this rare exceptional experience in this field!!! SEE FULL JOB HERE”
Phil Nash & George Schutt 5/5
“We have had two major renovations done at our town home by Concept II: a bathroom and the kitchen. We are very pleased with both. The bathroom work required very meticulous preparation of the entire room framing to assure exact installation of some 1-inch glass tiles. If the room were not perfectly square, the edge lines would not be straight. Concept II planners and craftsmen delivered a perfect job in this operation. The project also required installation of a through-the-roof sun tunnel for added light in the windowless room. Again, a perfect job. Neat installation and no leaks, even after 5- years. The kitchen renovation actually involved two rooms. The old cabinetry was moved to a finished area of the basement (Concept II also finished the area). Cabinetry was carefully handled so that the newly fitted basement area is very attractive. The kitchen was stripped to the studs, new wiring was added for new lighting, some HVAC ducts required relocating, and the old tile flooring was removed. The new appliances, cabinetry, drywall, granite counters, and new flooring were all installed to perfection. Concept II kept to schedule and created minimum disruption during these projects. We will certainly invite their input, ideas and participation in any future remodeling/renovation work at our home.”
Inspiration & Ideas
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It’s easy to forget how important cabinets are when it comes to convenience at home. Aside from the charm they impart on bathrooms and kitchens, they play a key role in our day-to-day storage needs, and are home to many items we simply couldn’t live without. So when the time comes to rep...Read More
When it comes to remodeling your kitchen, there’s no limit to what you can do with the right selection of tile. Tile can be used to create everything from unique floor designs and wall accents, to custom sink backsplashes, countertop designs and artistic mosaic patterns. And not only does tile...Read More
Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.
Concept II is one of the country’s premier kitchen, bath, and closet design studios.Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.
Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.
Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.
Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.