Recent Projects Recent Projects

Creating Custom Spaces for Your Home

Concept II is a full-service, design-build studio located in Rochester, NY. We specialize in residential home renovations including kitchens, bathrooms, closets, and more. For over 50 years, our attention to detail, quality craftsmanship and commitment to excellence have earned our reputation as a firm homeowners, designers, architects, and tradespeople know and trust.

Learn more about our story.

3 Ways to Partner with Us

Design & Install


Design &
Material Supply




Our Design Process

We work with you through our collaborative, streamlined process to understand the specific details of your project. Our attention to detail and commitment to excellence ensures your new space comes together seamlessly.


An experienced designer works with you to learn more about your project. Together, you explore initial ideas, reference photos for inspiration, review likes and dislikes, assess the scope of work and identify any budget or timeline considerations. We will also review our Design Process and Agreement with you, which includes a design retainer to move forward with the next phase of the project.

Our team visits your home to take measurements and photos that will be used to reference throughout the project. That time is also useful to review your current space and further discuss the vision for the project. Here, we start to investigate any potential construction considerations such as mechanicals, load-bearing walls, electrical service, wall straightness, and more.

We use the measurements and details gathered to layout your space and create detailed floor plans and elevations. We then invite you into the showroom to review the initial design concepts and detailed project scope. This comprehensive presentation will review the recommended design and materials for your project. This iterative process of concept development and review continues until the design is complete.

Once the design is finalized, we will work with you to select the materials and products that will be used for your project. We then review a detailed a budget sheet based on the project scope and selected materials. Upon approval, we order all the necessary materials to complete your project and create a detailed schedule for your job.

Throughout the installation process, our installers work alongside your designer and project manager to ensure every detail comes together. We handle all deliveries of materials from our warehouse to the jobsite and make sure your design is implemented exactly how it was envisioned. At the end of the install, we conduct a post-project walkthrough to review your new space and answer any questions that you have.

Discover Our Difference

We take pride in our ability to create a custom kitchen that meets the needs of your family and aim to provide an excellent experience from start to finish. We sincerely want to ensure your complete satisfaction in any project we do with you. Our guiding principle – excellence through service – ensures that we exceed your expectations throughout the entire process.

Learn more about the Concept II Way.

Words from Our Clients

Recent Projects

a room with a sink and a mirror

Bathroom Remodel, Pittsford, NY

a room with a sink and a mirror

Bathroom Remodel, Brighton, NY

Visit Our Showroom

Concept II
349 W. Commercial St, Ste 1540
East Rochester, NY 14445

Located in the Piano Works Mall

Take a virtual tour of the showroom.

Contact Us

Contact Us today or visit our award-winning showroom to browse a wide variety of kitchen, bath, tile, and closet displays that feature exclusive products and styles to inspire your next project.

Complete the form or call us at 585-248-3510
to meet with a designer.

Welcome To Concept II

This is your journey. Download our introductory packet to learn more about what we do and how we work with you. In addition, you will get a sneak peek into our brand portfolio and product lines.

We can’t wait to get started working with you!