The Concept II Way
Who We Are
Concept II is one of the country’s premier kitchen and bath design showroom. Located in Rochester, New York, Concept II has distinguished itself among the industry with an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project. Concept II’s award winning showroom has kitchen, bath, closet, and tile displays featuring unique products, most of which are exclusive to Concept II. We are a destination not only for homeowners, but for architects and designers from around the country.
What We Do
Custom Kitchens and Baths
Our Design Process
The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.Learn More
Cabinetry + Appliances
As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.Learn More
Full Service Installation
We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.Learn More
"We don't sell cabinets, we sell kitchens."
Meet Our Team
Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.
Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.
Concept II Projects
Read More Reviews
John & Judy Teegardin 5/5
“With the help of the Concept II designers, multiple rooms in our home were remodeled with a focus on the particular taste and decor we desired. The ideas we brought to the table were welcomed and incorporated in every room design. Within our kitchen, especially, a custom colored palette was planned, which was also incorporated into the bar and laundry room areas. We were so pleased during the entire process and would recommend Concept II to anyone seeking an outstanding remodeling experience! SEE FULL JOB HERE”
Deborah Roides Interior Design 5/5
“Concept II is an excellent resource for tile. Deb is a pleasure to work with and always has great ideas and very knowledgeable about the product. I have used Concept II for several clients and they are always willing to work with the client's budget and have a fantastic design. The product always arrives in a timely manner and the results are always superb!I have also used them for a LED source for under cabinet lighting and the service and knowledge was excellent!”
Phil Nash & George Schutt 5/5
“We have had two major renovations done at our town home by Concept II: a bathroom and the kitchen. We are very pleased with both. The bathroom work required very meticulous preparation of the entire room framing to assure exact installation of some 1-inch glass tiles. If the room were not perfectly square, the edge lines would not be straight. Concept II planners and craftsmen delivered a perfect job in this operation. The project also required installation of a through-the-roof sun tunnel for added light in the windowless room. Again, a perfect job. Neat installation and no leaks, even after 5- years. The kitchen renovation actually involved two rooms. The old cabinetry was moved to a finished area of the basement (Concept II also finished the area). Cabinetry was carefully handled so that the newly fitted basement area is very attractive. The kitchen was stripped to the studs, new wiring was added for new lighting, some HVAC ducts required relocating, and the old tile flooring was removed. The new appliances, cabinetry, drywall, granite counters, and new flooring were all installed to perfection. Concept II kept to schedule and created minimum disruption during these projects. We will certainly invite their input, ideas and participation in any future remodeling/renovation work at our home.”
Steve & Vicki Burns 5/5
“We could not be more pleased with our beautiful new kitchen that was designed and installed by Concept II. The total renovation of our kitchen was completed on time and within budget. In the early design process, Concept II listened to what we wanted and together we developed a great kitchen. Our work was completed under the direction of Jim Krause, a general contractor in Fairport, NY, who is outstanding. The renovation went exactly as planned. It has been a pleasure to work with the entire team and we highly recommend them. Ted Fox, the Concept II cabinet installer, deserves special mention as he is one of the most meticulous workers we have seen. SEE FULL JOB HERE”
Duane Beckett 5/5
“Concept II not only helped me get through the endless options of tile, they saw my vision and guided me to a look that guests still rave over. Great group of people who know their stuff!!”
Inspiration & Ideas
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Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.
Concept II is one of the country’s premier kitchen, bath, and closet design studios.Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.
Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.
Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.
Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.