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Creating Custom Living Spaces for Your Home

Who We Are

Concept II is a full-service, design-build studio located in Rochester, NY. We specialize in residential home renovations including kitchens, bathrooms, closets, and more. For over 50 years, our attention to detail, quality craftsmanship and commitment to excellence have earned our reputation as a firm homeowners, designers, architects, and tradespeople know and trust.

3 Ways to Partner with Us

How We Work

Full-Service Design & Install

As a full-service design-build studio, we oversee your project from start to finish. Our team of creative designers, skilled craftsman, and experienced project managers work together to manage all aspects of your project with unparallel attention to detail.

Design & Material Supply

Already working with a general contractor? No problem. Our team partners with you to design your space and will order and deliver the materials for your project. Leverage our creative process and exclusive product lines while working with the contractor you know and trust.

Trade Collaborations

We partner with many of the top interior designers and architects in the area to align our expertise with theirs. Our collaborative and streamlined process ensures each project will receive the time and attention it deserves.

The Concept II Way


Our guiding principle has always been the same – Excellence Through Service. We have continued the tradition that the business was founded on to deliver a positive and enjoyable experience for our clients. Our excellence guidelines paired with our collaborative design process and expert craftsmanship ensure that we exceed your expectations throughout the entire process.

Concept II Design Process


From gathering ideas and making design selections to understanding the budget and timeline required to get the job done, it can be intimidating to start your home renovation. We work with you through our collaborative, streamlined process to understand the specific details for your project. From initial consultation to project completion, our attention to detail and commitment to excellence ensures your new space comes together seamlessly. To help you prepare, we’ve outlined our process in five simple steps so that you have an idea of what to expect when working with Concept II.

Customer Reviews

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View Our Recent Projects

Moraine Point Kitchen

Kitchen renovation in Victor, NY featuring white painted inset cabinetry and millwork from the Concept II Collection. The sophisticated cabinetry includes stained walnut interiors and drawer boxes and is complimented by a full suite of Subzero, Wolf, and Cove appliances.

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East Avenue Kitchen

Kitchen renovation in Chili, NY featuring Wood-Mode cabinetry in a pale blue painted finish. Unique features of this galley kitchen include ceramic tile in a picket shape extending from the countertop to the ceiling, white quartz countertops and stainless steel appliances.

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Visit Our Showroom

349 W. Commercial St, Ste 1540
East Rochester, NY 14445

Located in the Piano Works Mall

Tour The Showroom

Contact Us

Contact Us today or visit our award-winning showroom to browse a wide variety of kitchen, bath, tile, and closet displays that feature exclusive products and styles to inspire your next project.

Complete the form or call us at 585-248-3510
to meet with a designer.