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The Concept II Way

Who We Are

Concept II is a premier kitchen, bath, tile, and closet design company. Our engaging creative process, exclusive product lines, expert installation, and thorough customer service have distinguished us among a diverse list of clients and within the industry itself.

Located in Rochester, New York, we’re proud to be a destination not only for homeowners, but for architects, tradespeople, and designers from around the country seeking inspiration and unique results. Contact us today to schedule a visit to our award winning showroom of numerous kitchen, bath, tile, and closet displays featuring products and styles you can’t find anywhere else but with Concept II.

What We Do

Custom Kitchens and Baths

Our Design Process

The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.

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Cabinetry + Appliances

As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.

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Full Service Installation

We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.

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Concept II Kitchen and Bath

Meet Your Design Team

Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.

Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.

Customer Reviews

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Inspiration & Ideas

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White Kitchens: A Passing Fad or Timeless Classic?

White kitchens have been all the rage the last few years, and for good reason. They are clean, fresh, bright, and have a timeless elegance like no other. Yet, some headlines indicate this trend may be passing. When investing in your new kitchen, you want to be sure it won’t go out of style wit...

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Getting Your Home Organized in Time for the Holiday Season

If you’re like so many other Western NY residents who are planning on hosting family and friends for the holidays, it’s safe to assume that, at some point, you’ll find yourself scouring for ways to get your home more organized before the guests start arriving. At Concept II, we und...

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Visit Our Showroom

349 W. Commercial St, Ste 1540
East Rochester, NY 14445

Located in the Piano Works Mall

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Contact Us

Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.

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Concept II is one of the country’s premier kitchen, bath, and closet design studios. Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.

Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.

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Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.

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Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.

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