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The Concept II Way

Who We Are

Concept II is a premier kitchen, bath, tile, and closet design company. Our engaging creative process, exclusive product lines, expert installation, and thorough customer service have distinguished us among a diverse list of clients and within the industry itself.

Located in Rochester, New York, we’re proud to be a destination not only for homeowners, but for architects, tradespeople, and designers from around the country seeking inspiration and unique results. Contact us today to schedule a visit to our award winning showroom of numerous kitchen, bath, tile, and closet displays featuring products and styles you can’t find anywhere else but with Concept II.

What We Do

Custom Kitchens and Baths

Our Design Process

The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.

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Cabinetry + Appliances

As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.

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Full Service Installation

We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.

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Concept II Kitchen and Bath

Meet Your Design Team

Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.

Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.

Customer Reviews

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Sharon Sayers 5/5
“Dear Ross, Today I cooked two meals in the new kitchen. Lots to get used to, but fun. After 5 weeks of putting up with the mess, grime, and inconvenience of having the work done, I thought you might appreciate some remarks on how I found it to work with Concept II. You have customer service down to a science. Here are the things I REALLY appreciated, and, believe me, I have worked with many contractors over the years. #1 is the prompt attention I received to every communication I made throughout the process. You returned my calls immediately and addressed whatever it was I was calling about. I never felt "put off" or less than top priority. This applies to you, Rick and Aaron. The work started each day on time, and if it didn't, I was told in advance and given the reason why. Every day I was told what was on the agenda to accomplish that day. Here's a BIG one! I was never treated like a girl. Every worker, but especially Rick and Aaron, explained in detail what they were doing and why. No one assumed that I didn't have the intelligence or know-how to understand plumbing, electrical work, roofing, etc. I have run into a lot of that. Recently I was working with someone who was doing work on my cottage and I was asking perfectly intelligent questions. He said, "This is like trying to explain something to my wife." Your people would never have made such a thoughtless statement. The work was beautifully done. My neighbor is an interior decorator. He texted me after coming over during the rebuilding of the wall to say the work was "flawless." I really like that you are so upfront about money. You explained to the penny what it would cost and itemized everything, the usual approach is to give a ballpark figure and then it spirals (always upward from there). When I mentioned you to a lot of people, the response was that you were expensive. True enough, but so am I in my profession, and I know that when I finish, my clients got so much more for their money and paid the same if not less than if they had hired someone else. That brings me around to Rick. I have known only one other contractor in my life who could tackle a problem with such amazing creativity and resolve it. He is ingenious! I watched him tackle more than one problem. He grabs a ruler and starts measuring spaces, spouting off numbers like the pro he is. He takes everything I say seriously and sets about doing what I want. He is priceless, I will miss him. The kitchen is beautiful and I have already recommended Concept II to several people. You are the absolute best.”

Patrice Mitchell 5/5
“We hired Concept II upon recommendation of our neighbors, who had redone their kitchen and a bathroom. Karen, our very competent and unflappable designer at Concept II, helped us plan a complete renovation of our master bathroom and then our kitchen. The whole process was amazingly easy. Karen was extremely helpful with her ideas and also willing to make adjustments when we requested them. She was very organized. All the materials were always delivered when they were needed, and we never had any delays. As a matter of fact, both projects took only about three or four weeks each. Friends were surprised by how smoothly everything went. The workers were so nice that I actually missed them when they were gone!”

Gary & Gail Smith 5/5
“The contractor we hired to completely overhaul and update two bathrooms uses Concept II for planning and materials. We could not have been more pleased with the experience. We worked with Karen at Concept II and she went above and beyond to make sure we had a clear vision of what we wanted our bathrooms to look like. She was able to provide us with the plans, the hardware, the tile and even the color of the paint for the walls and still keep us under budget.”

Nicole DeBraal 5/5
“I can't say enough about how wonderful and helpful Concept II was to work with. They were with me every step of the way and advised on the style/color but also the appropriate size for space, layout/design (ie. soldier, off set, diagonal, herringbone. etc), did drawings for contractor, and helped tie it in with all the finishes in each room. I went to two other tile stores and they were somewhat helpful with color/style...but nothing beyond...I left very overwhelmed. I used Concept II on 3 baths and a kitchen. There is no doubt they do amazing things with gobs of money...but I think the true test is a small space with a limited budget. My sons' bath is 5'x7' and they came up with an extremely economical solution that is stylish and timeless...I absolutely love it and so does he!”

Bruce Hankin 5/5
“We had an outstanding experience with Concept II from the design phase in their state-of-the-art showroom, through construction, to completion. Especially remarkable, was the superb level of craftsmanship, attention to fine detail, and completion of the entire project according to timeline. We were amazed to have such a pleasant, knowledgable crew in our home. Throughout the renovation, all members of the Concept II team practiced incredible cleanliness and respect for our home. Literally, there was absolutely no disruption to our everyday life! We highly recommend Concept II to anyone interested in having amazing, extraordinary, custom designed kitchen and bath renovation. SEE FULL JOB HERE”

 

Inspiration & Ideas

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Tips for Completing Your Tile Project in Time for the Holidays

With the summer months winding down and countless homeowners already thinking about how they’ll be spending the holidays, it’s understandable that many are planning interior tile remodeling projects to give their home that perfect look come winter. In light of how different life has been...

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Stunning New Cabinets for Kitchens and Bathrooms

It’s easy to forget how important cabinets are when it comes to convenience at home. Aside from the charm they impart on bathrooms and kitchens, they play a key role in our day-to-day storage needs, and are home to many items we simply couldn’t live without. So when the time comes to rep...

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Visit Our Showroom

CONCEPT II
349 W. Commercial St, Ste 1560
East Rochester, NY 14445

Located in the Piano Works Mall
585-203-1272

Tour The Showroom

Contact Us

Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.

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Concept II is one of the country’s premier kitchen, bath, and closet design studios. Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.

Closets

Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.

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Kitchens + Baths

Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.

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Tile

Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.

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