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The Concept II Way

Who We Are

Concept II is a premier kitchen, bath, tile, and closet design company. Our engaging creative process, exclusive product lines, expert installation, and thorough customer service have distinguished us among a diverse list of clients and within the industry itself.

Located in Rochester, New York, we’re proud to be a destination not only for homeowners, but for architects, tradespeople, and designers from around the country seeking inspiration and unique results. Contact us today to schedule a visit to our award winning showroom of numerous kitchen, bath, tile, and closet displays featuring products and styles you can’t find anywhere else but with Concept II.

What We Do

Custom Kitchens and Baths

Our Design Process

The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.

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Cabinetry + Appliances

As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.

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Full Service Installation

We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.

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Concept II Kitchen and Bath

Meet Your Design Team

Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.

Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.

Customer Reviews

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Duane Beckett 5/5
“Concept II not only helped me get through the endless options of tile, they saw my vision and guided me to a look that guests still rave over. Great group of people who know their stuff!!”

Deborah Roides Interior Design 5/5
“Concept II is an excellent resource for tile. Deb is a pleasure to work with and always has great ideas and very knowledgeable about the product. I have used Concept II for several clients and they are always willing to work with the client's budget and have a fantastic design. The product always arrives in a timely manner and the results are always superb!I have also used them for a LED source for under cabinet lighting and the service and knowledge was excellent!”

Larry & Ester Creswell 5/5
“We had our master bath plus laundry/mud room remodeled. We found Concept II to be helpful and patient, knowledgeable, has great products, and has an exceptional friendly staff that goes far beyond their job description. It was an exciting wonderful experience”

Nicole DeBraal 5/5
“I can't say enough about how wonderful and helpful Concept II was to work with. They were with me every step of the way and advised on the style/color but also the appropriate size for space, layout/design (ie. soldier, off set, diagonal, herringbone. etc), did drawings for contractor, and helped tie it in with all the finishes in each room. I went to two other tile stores and they were somewhat helpful with color/style...but nothing beyond...I left very overwhelmed. I used Concept II on 3 baths and a kitchen. There is no doubt they do amazing things with gobs of money...but I think the true test is a small space with a limited budget. My sons' bath is 5'x7' and they came up with an extremely economical solution that is stylish and timeless...I absolutely love it and so does he!”

Matthew Peglow 5/5
“Everyone told me you could do a kitchen remodel on your own and a designer was expensive. Here is the thing, it was simple, so MONEY WELL SPENT and this is from a miser when it comes to anything. The process was simple, they took care of everything. We didn't have to find an electrician and a plumber and a tile guy, they just did it all. So if you are looking to do a kitchen remodel, or a bath remodel I guess they do, this was the simplest, easiest way. Not the cheapest, but it was worth the money we spent easily in convenience. They even worked with my wife on a crazy back splash idea, not making it seem like a nuisance but they were as excited as she was.”

 

Inspiration & Ideas

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Dream Kitchen and Bath Remodeling

With the colder weather officially here and a New Year just around the corner, it’s no surprise that many homeowners throughout Western NY are already in the process of planning their winter remodeling projects.  If your plans include making that long-desired dream bathroom or chef’...

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Tips for Completing Your Tile Project in Time for the Holidays

With the summer months winding down and countless homeowners already thinking about how they’ll be spending the holidays, it’s understandable that many are planning interior tile remodeling projects to give their home that perfect look come winter. In light of how different life has been...

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Visit Our Showroom

CONCEPT II
349 W. Commercial St, Ste 1560
East Rochester, NY 14445

Located in the Piano Works Mall
585-203-1272

Tour The Showroom

Contact Us

Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.

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Concept II is one of the country’s premier kitchen, bath, and closet design studios. Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.

Closets

Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.

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Kitchens + Baths

Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.

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Tile

Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.

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