Who We Are

Concept II is one of the country's premier complete kitchen and bath design studios. Located in Rochester, NY, Concept II has distinguished itself among the industry with an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project. Upon visiting Concept II's award winning showroom you will find kitchen, bath, tile and stone displays featuring unique products, most of which are exclusive to Concept II. Concept II has become a destination not only for homeowners, but architects and designers from around the country.

Concept II has designed some of the most beautiful homes in the Rochester, NY area, across New York State, and throughout Manhattan. Our expertise and service also extends nationwide with having completed projects in Florida, the Mid-Atlantic region, and even out west. Our perspective and purpose is to provide quality finished products and a professional experience for our clients, wherever they reside.

Meet the Team


Concept II is a boutique kitchen, bath, tile and stone design studio in Rochester, NY, that specializes in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester area.

Gary's extensive experience as a skilled designer and building contractor is the primary reason for the company's prowess and reputation. "We don't sell cabinets, we sell kitchens," Gary always says. He maintains that you can buy cabinets anywhere; but it takes quality products and work to create an extraordinary environment tailored to a customer's taste and lifestyle.

Mission Statement

"Excellence Through Service" means that we, as individuals and as an organization, will provide the best product possible to every customer, on every job. We are privileged to have been selected by our customers and will work diligently to earn and maintain their confidence and future business.

"Excellence Through Service" means that we have a commitment to delivering quality products to our customers. We are skilled professionals continuously striving for ways to improve the products and services we deliver. We will never willfully sacrifice quality and exactness for the sake of pride.

"Excellence Through Service" means that we will always treat our customers honestly and fairly. We will never compromise our integrity or jeopardize our customers' trust in us.

What Others Are Saying


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