About Concept II

Concept II is a full-service, design-build studio located in Rochester, NY. We specialize in residential home renovations including kitchens, bathrooms, closets, and more.

For over 50 years, our attention to detail, quality craftsmanship and commitment to excellence have earned our reputation as a firm homeowners, designers, architects, and tradespeople know and trust.

gary pino and ross pino founders of concept ii

Our Story

Founded in 1970 by Gary Pino, Concept II was quickly established as a local expert in designing and installing the most distinctive kitchens and baths in the greater Rochester area.

Gary’s extensive experience as a skilled designer and building contractor set the foundation for the business over 50 years ago. Since then, Concept II has grown and expanded beyond kitchens and bath to provide quality custom spaces in all areas of residential home design.

With the expansion of our tile collection and newly added custom closet business, Concept II continues to grow and expand, finding more ways to serve clients and all areas of their homes.

new kitchen white cabinets marble counter and backsplash

Our Values

Our people, and their service to our clients is truly the blueprint to our success. Since opening our doors, our guiding principle has always been the same - Excellence Through Service. We have continued the tradition that the business was founded on to deliver a positive and enjoyable experience for our clients.

Our excellence guidelines paired with our collaborative design process and expert craftsmanship ensures that we exceed your expectations throughout the entire process.

happy young professionals with office computer
blue print for remodel on table


countertop samples interior design


kitchen design in showroom


What Our Clients Say

When it comes to selecting a company to help with your home renovation needs, you want to get it right. Our commitment to our clients is what sets us apart. We are honored to have been selected by our clients and we work diligently to earn and maintain their confidence. But, don’t take our word for it. See what our customer’s have said about working with Concept II:

Words from Our Clients

“The staff is knowledgeable and professional. Great effort is given to all requests and needs of the consumer. I recommend anyone that needs a company to do a new build or renovation Concept II knowing they will not be disappointed. ”

- Dee Palmeri