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The Concept II Way
Concept II is a premier kitchen, bath, tile, and closet design company. Our engaging creative process, exclusive product lines, expert installation, and thorough customer service have distinguished us among a diverse list of clients and within the industry itself.
Located in Rochester, New York, we’re proud to be a destination not only for homeowners, but for architects, tradespeople, and designers from around the country seeking inspiration and unique results. Contact us today to schedule a visit to our award winning showroom of numerous kitchen, bath, tile, and closet displays featuring products and styles you can’t find anywhere else but with Concept II.
What We Do
Custom Kitchens and Baths
Our Design Process
The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.Explore Your Options
Cabinetry + Appliances
As a true design studio, we handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile and stone, backsplash material, hardware, fixtures, accessories, lighting, and more. Having access to a wide variety of products enables us to provide our clients with the very best brands and materials available. We also have our own custom cabinetry line designed specifically by our team.Explore Your Options
Full Service Installation
We pride ourselves on professional and meticulous installations and it all starts in the beginning. As our designers transfer their measurements from the job site to a floor plan, our installers work closely with the team addressing all project details. The designers provide the installers with all the necessary information and frequently stay in communication throughout the entirety of the project for a seamless installation for you.Explore Your Options
Concept II Kitchen and Bath
Concept II is a boutique kitchen, bath, closet, and tile design studio specializing in custom cabinet design and expert installation. Founded by Gary Pino in 1970, he quickly established himself and the company as the leader in designing and installing the most distinctive kitchens and baths in the greater Rochester, NY area.
Gary’s extensive experience as a skilled designer and building contractor is the primary reason for the company’s prowess and reputation. “We don’t sell cabinets, we sell kitchens,” Gary always says. He maintains that you can buy cabinets anywhere, but it takes quality products and hard work to create an extraordinary environment tailored to a customer’s specific taste and lifestyle.
Read More Reviews
TJ & Molly Shepard 5/5
“We used Concept II for a simultaneous kitchen and master bath renovation. It was a fairly large project as both rooms were torn completely down to the studs, including the ceilings. Concept II did the design jointly with an interior decorator we'd used previously. Their team installed new plumbing, electrical and mechanicals where needed. We couldn't be happier, and I can't say enough about working with them. Everyone in their organization is professional, knowledgable and helpful. They were on budget and finished the project before their original timeline projections. I always felt like their employees respected my time, my money, and my property. Their level of organization is really what stood out to me. There were a lot of moving parts and items to be ordered, and it was all done correctly and on time. We would use their services again in the future. I have absolutely no reservations about recommending that someone consider using Concept II's services. SEE FULL JOB HERE”
Paul & Phillis Connors 5/5
“It would be unfair to characterize this establishment as anything but a art institute for your home. The abilities of each and every member of this organization qualifies as an expert in design and building. Derek Pino worked tirelessly on our behalf to design and deliver a work of art in our home. The plan was to integrate two rooms into one cohesive unit and was accomplished unquestionably. Perfect timing . Perfect products. Great company, with great people. You cannot find the products this company has any where between Buffalo and Westchester county. Period. SEE FULL JOB HERE”
Ketmar Development Corp. 5/5
“Concept II has always provided Ketmar with an excellent selection in materials, timely execution and most importantly, professionalism and patience for our clients. We always welcome an opportunity to work with Concept II!”
Chris & Sarah Leone 5/5
“Ross and Deb made the overwhelming process of designing and remodeling our bathroom a true pleasure. Tommy was awesome he was there every day and completed the job exactly on schedule. Their customer service throughout the process was spectacular, we had daily updates from Tommy and weekly updates from Ross which took out the stress and anxiety of a remodel project. The finished product far exceeded any expectation we had of the project. We look forward to working with them on future projects. SEE FULL JOB HERE”
Deborah Roides Interior Design 5/5
“Concept II is an excellent resource for tile. Deb is a pleasure to work with and always has great ideas and very knowledgeable about the product. I have used Concept II for several clients and they are always willing to work with the client's budget and have a fantastic design. The product always arrives in a timely manner and the results are always superb!I have also used them for a LED source for under cabinet lighting and the service and knowledge was excellent!”
Inspiration & Ideas
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At Concept II in Rochester, we love helping homeowners come up with clever ways to improve the look and feel of their homes. But as we all know, home remodeling can be pricey and time consuming depending on the nature and complexity of your specific project. Fortunately, there’s no...Read More
With the colder weather officially here and a New Year just around the corner, it’s no surprise that many homeowners throughout Western NY are already in the process of planning their winter remodeling projects. If your plans include making that long-desired dream bathroom or chef’...Read More
Have questions about your kitchen or bath remodel? We would love to hear from you! Complete the form to the right and we'll get back to you within a day. If you'd like to speak to a designer, please call us at 585-248-3510.
Concept II is one of the country’s premier kitchen, bath, and closet design studios.Located in Rochester, NY we have an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.
Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.
Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.
Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.